We sat down with indie-pop band, The Vantage, to discuss their upcoming music video, their experience at playing South By Southwest, and what the guys will be up to next! Check out our interview with the band below!
wasn’t your first time performing at South By Southwest. Was there any
difference in preparing for your performance, since you have played the
same festival before?
Yes, most definitely! The first time we played Southby was our first
performance as a band. It was a bit of a mad dash and we were all a little
nervous. We’ve grown a ton as a band in the past year and with that I think a
lot of confidence has come. Now the focus is more on creating a show and
engaging with the audience.
You guys will be releasing your new music video for “Place in the Water”
soon. Can you tell us a little about the concept for the video and where the
idea came from?
I crafted the idea after a brainstorm session I had with James and my roommate.
We had been throwing around a ton of ideas for the video. I put a few down and
tried to create some sort of ambiguous story that touches on the message of the
song, but also includes visually stimulating elements. It was kind of an
ambitious treatment given our budget, but we somehow made it work! The concept
involves water, color, and searching for “that place.”
Being that South By Southwest is filled with tons of incredible acts, were
you excited to catch any artists in particular? Did you stumble across any new
artists that you are now a fan of?
Yeah of course! Southby is a melting pot. You have to sift through a lot of
noise, but once you do there’s a ton of great acts. We were pretty busy this
year so unfortunately i wasn’t able to wander as much as previous
years. Future Islands, Big Data and Joywave all killed it. Same with our Austin
buddies, SPEAK. Too many acts to name.
You guys have landed placements with ABC Family, MTV Networks and LinkedIn –
all of which is very impressive. Everyone has a different way of defining how
and when they make it, whether it’s a radio single or playing sold-out shows.
How do you measure your success?
I’d like to think success comes when you’re working so hard, and pushing
yourself further that you don’t even see it coming. It just sneaks up and taps
you on the shoulder. You acknowledge it briefly with a wave and then get back
to work. Ultimately for me, I think success is measured by happiness and the
ability to evolve, create, and grow.
“Place in the Water” is the newest single you guys have released. Is there
any other new music in the works? Possibly another EP/album?
Yes! We aren’t quite sure as of now how the material will be packaged or
released, but fans can expect some new music coming out in the next few months.
We’re constantly writing and working on new things, and have a slew of material
we’ve been sitting on. It’s all about the presentation though, so that’s where
we’re focusing our energy.